Okay… Colour me impressed by Apple!

From TUAW via Cult of Mac comes the following:

Apple is offering free repairs to those with Macs and iOS devices who had their equipment damaged in the earthquake and tsunami that struck Japan back in March.

A guide[Link content now changed] on Apple’s Japanese website states the company is offering free repairs to Macs, Cinema Displays, iPhones, iPads, and iPod touches for people who live in the municipalities covered be the Disaster Relief Act of 2011.

For those affected, Apple will pick up and repair your equipment at no charge, then deliver it back to you once the repairs are complete. The company is also offering free access to the AppleCare Service & Support Line for those who can solve issues over the telephone.
Apple has been keen to help those in Japan who have been affected by the recent disasters: It has opened up its stores as ‘communication centers’ and allowed people to access the Internet to contact their loved ones through email, FaceTime and Skype. It has also offered donations from app proceeds and allowed customers to donate to the Red Cross through iTunes.

Maybe some lessons to be taken here by the rest of Tech…